The midden

Some universities are starting to realise the potential of Web 2.0 tools not only for engaging students once they are on their programmes but also for recruiting them in the first place. This article by Candace Lombardi in CNET News describes how the effective and imaginative use of these tools is giving these institutions a lead over competitors, and placing them in the top league of universities who are willing to change to meet the demands of their next generation of learners. What separates these forward-looking institutions from those working to an outdated model is that they appear to be being led as a whole institution, with the new technologies having an impact on the curriculum and pedagogy, as well as on marketing and management.